To celebrate Father’s Day, which this year lands on Sunday, June 18, Under Armour is dropping a celebratory Curry Flow 10 colorway dubbed “Father to Son”. The upcoming Under Armour Curry Flow 10 “Father to Son” features Under Armour’s innovative Flow cushioning technology, which is designed to provide responsive and lightweight cushioning for enhanced on-court…

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According to a report by Sports Illustrated, Under Armour’s sponsorship deal with Notre Dame has expired, potentially leaving room for new opportunities with other brands like Nike or adidas. The 10-year contract between Notre Dame and Under Armour is believed to be worth $90 million and set to end after next season. The decade-long deal…

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Back in 2013, Steph Curry signed his first deal with Under Armour. Ten years later, Curry has now signed a lifetime deal with Under Armour extending beyond his career and leading into retirement. Curry’s next installment of the Under Armour Curry 1 Low FloTro honors his wife wife Ayesha and mother Sonya and the countless…

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Steph Curry‘s nickname “Chef Curry” became an instant sensation after a Drake lyric referenced his remarkable ability to break down NBA defenses. Now, the NBA All-Star and Under Amour have come together to bring about the Under Armour Curry Two FloTro. The pair resembles a roasted marshmallow which plays into the cooking theme. Its orange…

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Update (03/30): In September 2022, it was reported that Steph Curry and Under Armour were nearing a billion-dollar, lifetime deal for the guard that would extend beyond his playing days. While the specifics of the deal are unknown, ESPN reports that UA and Curry have signed a long-term contract extension that has the “potential to…

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Along with the Curry 2, Under Armour has released the player-exclusive Curry Flow 10 “Splash Party” to celebrate Stephen Curry’s 35th birthday, which falls on March 14.   The Under Armour Curry Flow 10 “Splash Party” sports a white upper with blue and green splatter details, which represents water droplets, on the mudguard, while “Metallic…

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For some, March 14 is known as “Pi Day”, for others it’s Stephen Curry’s birthday. To celebrate the NBA Superstar’s 35th birthday, Under Armour has brought back the fan-favorite “Splash Party” Curry 2 for the occasion.   The pair, which was originally released in 2016, features an amalgamation of all things synonymous with a kid’s…

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For the first time ever, Stephen Curry’s Under Armour Curry 2 “Double Bang” will be released to the public. The player edition sneaker was worn by the NBA Superstar back in 2016 when he hit a game-winner from half-court to defeat the Oklahoma City Thunder. The jaw-dropping shot lead ESPN announcer Mike Breen to coin…

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To celebrate Black History Month, and more specifically African-American inventor and patent draftsman Lewis Latimer, Steph Curry and Under Armour have brought back the Curry 1 in the Black History Month colorway. The OG pair was originally released as a PE back in 2015 and later released as an Asia exclusive in 2021. Now the…

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Steph Curry is one of the NBA’s most electrifying players to date. The future Hall of Famer and Under Amour are releasing his latest Under Armour Curry Flow 10, inspired by the sunsets across Northern California. The silhouette features UA WARP technology providing enhanced comfort and control when cutting across the court. Its UA Flow…

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